NovaX & Brand Design at Nova Benefits
Brand design outcomes that were more than the sum of its parts
At Nova Benefits Design we do not have a visual design team or a creative team, we have a brand design team. No, this is not just a new naming convention to make visual design cool. Visual design is cool, but it's time great visual designers got and brought more impact to a company's mission.
What is Brand Design?
As a brand designer, you own everything that results in "brand". That is often all visual collaterals but never limited to it. For example, a video going into the onboarding screen of the product results in a brand impact so is a newsletter going out. You own both. Through your work, you breathe life into a company (Nova Benefit's) brand and are responsible for upholding it and pushing it forward across the board. That means being responsible for all graphic design work, even the small pieces like sales decks, etc, all the way to the visual design, audio design, motion, etc, of the website, product, and any and all touch points of the brand.
How is Brand Design different from Visual Design?
Brand Designers at Nova Benefits
Our Purpose
Where we're headed
The Rippling Connection
We cannot hide, that we love the Rippling Brand Design team and borrow from their thought leadership. After all, Nick Wiesner is kind of a rockstar of a Brand Designer and his career is a testament to the kind of value and impact brand designers can bring. Nick is currently the VP of Brand at Rippling. Read more about Rippling's brand design team here.
Selected Materials
Here are some selected materials produced for various KPI related goals for marketing, customer experience, sales, and other functions.
HR Guides for Gated Lead Generation
For marketing team's goals to provide value content to our primary buyer persona, HR admins, and turn their interest towards the value content into a potential lead for our business we crafted HR Guides with taste and curated content.
Policy Analysis & Recommendation Deck
A policy analysis and recommendation deck design which is both on-brand and effectively communicates a prospective client's existing choice of employee benefits along with recommendations from us, Nova Benefits, to best suit their goals.
Nova X
Nova X was Nova Benefit's foray into retail insurance with a clever positioning targeted at our primary buyer persona, the head of HR functions and CXOs. Our mission was to become a personal insurance expert available to these customers for their family and personal insurance preparedness, who end up making a buy decision for Nova Benefits. This was crafted to an invite-only and white-glove service to them in both digital experience and physical touch points.
Product Offering Brochure
Testimonials
